2012 Marketing Plan

Your Plan For Success

This sales and marketing opportunities plan is your one-stop tool to 2012's MCCS events and promotional activities.

Inside you will find an overview of your target market, cross-promotional opportunities and new trends to help you capture your share of the Camp Pendleton industry.

New for 2012, the MCCS Branding and Resource Guide is being introduced.  As a supplement derived from the annual Marketing Plan, these guidelines will help identify promotional strategies necessary to successfully plan and execute programs and events that are impactful, measurable and reach specific target audiences. 

Customer Knowledge is Core to Our Organization's Success!

Marketing Plan Objectives
 

• Introduce the MCCS Branding and Resource Guide
• Highlight the most recent trends in the marketing & business environment
• Emphasize the importance of teamwork between marketing and other functions of MCCS
• Introduce and integrate new perspectives in successful strategic marketing planning
• Describe new developments in marketing planning, organization, implementation and control
• Strategize and develop promotional opportunities with MCI West